Asháninka land is in the rainforests of the lower Amazon basin in Peru. The Asháninka are known historically to be fiercely independent. They are striving to keep their cultural and environmental heritage despite pressure from the modernisation of the outside world. They live a lifestyle of subsistence but the forest they live in is under threat, particularly from illegal logging, palm oil production, and Coca growing for cocaine production.
Cacao is a vital crop for the Asháninka because it is best operated within a co-operative, which is perfect for the communal living of the tribe, provides protection of their land, they can promote organic and traditional farming methods and is a cash crop so that they can maintain their economic independence and sovereignty.
Where Your Money Goes
Our Cacao reflects the true cost of fair trade. We are working hard to help the Asháninka protect their land. 8,157 species of Animal are sheltered in the land and 19 endangered species live in the valley. The Asháninka are at constant threat from logging and are involved in legal disputes to protect their land and livelihood. By giving the Asháninka co-operatives a fair price for their Cacao we are contributing to the shielding of millions of acres of neighbouring forest and wild life, while helping them to remain economically and financially sustainable.